Amazon remains one of the most powerful e-commerce platforms in the world. Many entrepreneurs build their businesses here by purchasing goods from China at low prices and reselling them on Amazon with a markup. This model can be very profitable — if approached correctly. In this article, we’ll walk through how to source products from China and launch them successfully on Amazon.
Step 1: Choose a Product to Sell
Before looking for a supplier, you need to analyze the Amazon market:
- Use tools like Jungle Scout or Helium 10 to explore trending products in your niche.
- Choose a product with stable demand and manageable competition.
- Make sure the product is not restricted for sale on Amazon (e.g., cosmetics, supplements, and electronics may require certificates).
Step 2: Find a Supplier in China
Main platforms to consider:
- Alibaba — the most popular B2B sourcing platform.
- 1688.com — a Chinese platform with often lower prices (requires translation help or an agent).
- Trade shows — visiting an industry expo in China can help you find trusted manufacturers if you’re planning large orders.
Before placing an order:
- Request a sample.
- Check certifications.
- Discuss production, packaging, and logistics terms in detail.
Step 3: Branding (Private Label)
Amazon encourages sellers to launch their own brands (Private Label):
- Create a logo and branded packaging.
- Arrange to have your logo printed directly on the product or packaging.
- Branding helps you stand out from competitors and build customer trust.
Step 4: Quality Control
Before mass production:
- Hire a third-party inspection service to check products at the factory.
- Ensure the final product matches the sample and packaging is correct.
This helps avoid returns, negative reviews, or account issues on Amazon.
Step 5: Shipping to Amazon Warehouse
Amazon uses the FBA model (Fulfillment by Amazon):
- You send your goods to an Amazon fulfillment center.
- Amazon handles warehousing, shipping, and customer service.
Shipping options from China:
- Sea freight — cost-effective but slow (25–40 days).
- Rail freight — optimal for Europe and Ukraine.
- Air freight — fast but more expensive.
Be sure to follow Amazon’s labeling requirements: FNSKU stickers, barcodes, and packaging rules.
Step 6: Optimize Your Amazon Listing
To get sales:
- Write an SEO-optimized title, description, and bullet points.
- Use high-quality images (3D renders, lifestyle photos, infographics).
- Gather early reviews using legal tools (like the Early Reviewer Program or Vine).
Step 7: Launch Advertising Campaigns
Amazon offers internal PPC advertising. It’s important to:
- Launch ads as soon as your listing is live.
- Track keyword performance.
- Work on improving your conversion rate over time.
Is it Difficult?
Launching a business on Amazon is a real opportunity to enter global markets. But going from idea to first sale can take several months and requires attention to detail. Many sellers make mistakes due to lack of experience in sourcing or dealing with Chinese suppliers.
We Can Help You at Every Stage
Our team in China specializes in:
- Finding reliable suppliers.
- Organizing production with Private Label.
- Conducting pre-shipment quality control.
- Handling full logistics to Amazon’s FBA warehouses.
- Supporting communication with factories and documentation.
We work with clients from Europe, the USA, Canada, and Ukraine. If you’re ready to launch or scale your Amazon business — contact us. Working with China can be smooth and risk-free when you have the right partner!
